One of the big reasons that people choose to go to a fast casual restaurant chain is because it is consistent. Each time that you go to a place like this, the menu is the same, the experience is familiar and there aren’t any surprises. A consistent restaurant is important to a consumer, and often times they will choose their dining venue for the night based on something like this. A customer doesn’t want to be unsure of what they are going to eat or how their food is going to taste, so they stick to the places that they know.
Since people want consistency, restaurants should also strive to make all of their locations the same. They want each restaurant to have the same menu, food quality, and possibly the hardest one to accomplish, they want all of their employees at various locations to conduct themselves with the same level of customer service. So, how do you get there? One way to maintain this is with mobile technology. FastCasual’s website offers some insight on utilizing mobile tools to build consistency in your restaurant’s operation. More…
