Catering for the right audience is one of the biggest pieces of advice restaurants receive and even though it is great advice, it can be pretty hard to follow when you aren’t really sure who your audience is. You may think that most of your customers are middle aged women with a family and so you cater to that audience, Then, it turns out your main customer base is teenage girls with no job. You were probably missing out on opportunities to advertise and bring in more of your main customer base. Some restaurants may have signed up for a website that will tell you who your audience is, but many of those turn out to be unreliable and be giving you wrong information. Fishbowl can help. Recently Fishbowl helped a bar evaluate their customers and find out who exactly they should be catering to, and they found that they had been wrong before. With the help of Fishbowl they made changes to their brand and brought in more customers. Fishbowl and the National Restaurant Association can help you do the same. More…
Finding Your Audience and Customer Base
