Sometimes the reason your restaurant might be struggling is something you wouldn’t expect… your name. If your restaurant’s brand or your name doesn’t resonate with customers you could be losing future business. Your brand, and especially your name, will affect everything about your restaurant, including its potential success, so if you are sure that you need a new name or brand, take the leap. But, so so carefully. A restaurant name change is not only important, but also more complicated than you might think, and the most important thing is that as you make the shift you stay cost effective. Whether it is because of the changing times, like when Kentucky Fried Chicken changed to KFC, or if it is because you want to stand out among the crowd of similar names, the change can make a big difference for your restaurant. QSR has the details. More…
Restaurant Name Change can be a Game Changer
