Tricks of Restaurant Menus

You may not have thought of this before, but a restaurant menu can change a restaurant’s business in many ways. There are psychological “tricks” that a restaurant menu can play on diners. The design of a menu is more complex than the customer may realize, and often times restaurant menus are created by a professional so that a restaurant can sell you their best menu options. There are different ways that a restaurant sets up their menu so that their customers spend more and purchase their signature dishes.  Actions like manipulating color, moving product placement, and instilling feelings of nostalgia can make a real difference in the dollars your menu brings in.  More…