Asian Chinese couple - Man and woman - or lovers having a date oThe author of Customer Analytics for Dummies offers some basic guidelines on gauging your customer’s loyalty level.  Knowing what makes your customers keep coming back (and learning why some may not) is vital information to track the health of your restaurant.

Restaurant Hospitality offers 5 key ways to measure customer loyalty:

1. Find out if they’re likely to visit again.

2. Gauge word-of-mouth promotion

3. Be aware of bad profits. 

4. Find out what guests like most about your restaurant. 

5. Pinpoint your haters

Click through for details on measuring and increasing loyalty.  More…