The new young adults in the 20 and under age group, or “Generation Z” are the next demographic to watch. The Millennials are now 21 t0 36 years old. They are starting families, and watching their spending more carefully. As these Millennials are getting older, their restaurant attendance has decreased. While they are eating more home cooked meals, Generation Z is venturing farther from home. Now that restaurants have a new audience to focus on, it is important to know what they are seeking in a dining experience. More…
What’s on Your Menu for Generation Z Diners?
